Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Internet & Telecom and 73 other categories.

2 BrandReach is leading in Adult, People & Society, Gay, Lesbian, & Bisexual, Marketing & Advertising and 10 other categories.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Japan, Canada and 23 other countries.

2 BrandReach is leading in Germany, Russia, China, Turkey and 22 other countries.