Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 86 other categories.

2 BrandReach is leading in Adult, Career & Education, Gay, Lesbian, & Bisexual, Education and 4 other categories.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Japan, Canada and 27 other countries.

2 BrandReach is leading in Germany, Russia, China, Turkey and 23 other countries.