Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 87 other categories.

2 BrandReach is leading in Adult, Gay, Lesbian, & Bisexual, File Sharing, Email and 2 other categories.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Japan, Canada and 39 other countries.

2 BrandReach is leading in Russia, China, Turkey, Germany and 15 other countries.