Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Internet & Telecom and 76 other categories.

2 BrandReach is leading in Adult, People & Society, Gay, Lesbian, & Bisexual, Email and 8 other categories.

Geography

1 Moat is leading in most countries, including United States, Germany, United Kingdom, Canada and 33 other countries.

2 BrandReach is leading in Brazil, Russia, Mexico, India and 22 other countries.