Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Sports, News & Media, Arts & Entertainment, Football and 75 other categories.

2 BrandReach is leading in Adult, Relationships & Dating, Gay, Lesbian, & Bisexual, Telecommunications and 2 other categories.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Germany, Canada and 36 other countries.

2 BrandReach is leading in China, Turkey, India, Norway and 12 other countries.