Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Food & Drink and 96 other categories.

2 BrandReach is leading in Adult, Gay, Lesbian, & Bisexual, Email, File Sharing and 3 other categories.


1 Moat is leading in most countries, including United States, United Kingdom, Canada, Spain and 30 other countries.

2 BrandReach is leading in Russia, Germany, Brazil, Turkey and 12 other countries.