BrandReach is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
BrandReach has better usage coverage in more websites categories. Including Adult, Internet & Telecom, People & Society, Arts & Entertainment and 9 other categories.
Mobile Theory is leading in Health and Construction & Maintenance.
BrandReach is leading in most countries, including United States, China, Germany, United Kingdom and 30 other countries.
Mobile Theory hasn't got a lead over BrandReach in any country.