BrandReach is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 57 other categories.
BrandReach is leading in Adult, Relationships & Dating, Gay, Lesbian, & Bisexual and Online Marketing.
BrandReach is leading in most countries, including United States, China, Germany, United Kingdom and 22 other countries.
MSN Ads is leading in India, France, Brazil, Canada and 19 other countries.