BrandReach is leading in Top 100K Sites and Top 1M Sites.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 14 other categories.
BrandReach is leading in Adult and Internet & Telecom.
MSN Ads is leading in most countries, including United States, Brazil, India, Japan and 22 other countries.
BrandReach is leading in Germany, Russia, China, Australia and 16 other countries.