2
In terms of market share, BrandReach is clearly lagging behind, losing to MSN Ads in all segments.
1
MSN Ads has better usage coverage in more websites categories. Including Science & Education, Computers Electronics & Technology, Finance, Food & Drink and 10 other categories.
2
BrandReach is leading in Adult and Business & Consumer Services.
1
BrandReach is leading in most countries, including Germany, United Kingdom, China, Denmark and 6 other countries.
2
MSN Ads is leading in United States, Bulgaria, Czech Republic, Finland and 3 other countries.