BrandReach is leading in Top 100K Sites and Top 1M Sites.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 51 other categories.
BrandReach is leading in Adult and Marketing & Advertising.
MSN Ads is leading in most countries, including United States, France, India, Brazil and 23 other countries.
BrandReach is leading in Russia, Germany, Italy, China and 19 other countries.