BrandReach is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
BrandReach has better usage coverage in more websites categories. Including Adult, Internet & Telecom, People & Society, Business & Industry and 7 other categories.
Newtention is leading in Computer & Electronics, Software, Tourism, Travel and 2 other categories.
BrandReach is leading in most countries, including United States, Germany, China, United Kingdom and 31 other countries.
Newtention is leading in South Korea, Belgium, Greece and Belarus.