BrandReach is leading in Top 100K Sites and Top 1M Sites.
Newtention has better usage coverage in more websites categories. Including Business & Industry, People & Society, Games, Shopping and one other category.
BrandReach is leading in Adult, Arts & Entertainment and Internet & Telecom.
BrandReach is leading in most countries, including United States, Germany, Russia, China and 28 other countries.
Newtention is leading in Denmark, South Korea and Madagascar.