BrandReach is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
BrandReach has better usage coverage in more websites categories. Including Adult, People & Society, Internet & Telecom, Arts & Entertainment and 6 other categories.
Newtention is leading in Business & Industry, Software, Computer & Electronics, Tourism and 4 other categories.
BrandReach is leading in most countries, including United States, China, United Kingdom, Russia and 26 other countries.
Newtention is leading in Germany and Australia.