Market Share by Top Websites

1 Oct-Pass is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Oct-Pass in all segments.

Websites Categories

1 Oct-Pass has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Shopping, Computer & Electronics and 2 other categories.

2 BrandReach is leading in Adult, Business & Industry, Internet & Telecom and People & Society.

Geography

1 BrandReach is leading in most countries, including United States, Germany, Russia, China and 26 other countries.

2 Oct-Pass is leading in Japan and Malaysia.