Market Share by Top Websites

1 BrandReach is leading in The Entire Web.

2 In terms of market share, Optimatic is clearly lagging behind, losing to BrandReach in all segments.

Websites Categories

1 Optimatic has better usage coverage in more websites categories. Including Games, News & Media, Marketing & Advertising, Online and 26 other categories.

2 BrandReach is leading in Adult, People & Society, Arts & Entertainment, Business & Industry and 25 other categories.


1 BrandReach is leading in most countries, including United States, Brazil, Germany, Russia and 46 other countries.

2 Optimatic is leading in Israel, Venezuela, Serbia, British Indian Ocean Territory and 5 other countries.