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PayClick is leading in Top 100K Sites and Top 1M Sites.
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In terms of market share, BrandReach is clearly lagging behind, losing to PayClick in all segments.
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PayClick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 99 other categories.
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BrandReach is leading in Adult, Gay, Lesbian, & Bisexual, Email, File Sharing and 5 other categories.
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BrandReach is leading in most countries, including United States, China, Germany, Turkey and 29 other countries.
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PayClick is leading in Italy, United Kingdom, France, Spain and 15 other countries.