Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Shopping, Autos & Vehicles, News & Media and 19 other categories.

2 BrandReach is leading in Adult.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, France, Germany and 47 other countries.

2 BrandReach is leading in China, Dominican Republic, Paraguay, South Africa and one other country.