Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 116 other categories.

2 BrandReach is leading in Adult, Gay, Lesbian, & Bisexual, Email, File Sharing and 2 other categories.


1 Platform161 is leading in most countries, including Netherlands, Sweden, United States, Turkey and 50 other countries.

2 BrandReach is leading in China, Canada, Ecuador, Libya and 6 other countries.