Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 106 other categories.

2 BrandReach is leading in Adult, Gay, Lesbian, & Bisexual, Email, File Sharing and 4 other categories.

Geography

1 BrandReach is leading in most countries, including United States, Russia, China, Italy and 31 other countries.

2 Platform161 is leading in Netherlands, Sweden, Spain, Turkey and 27 other countries.