Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, News & Media and 99 other categories.

2 BrandReach is leading in Adult, Gay, Lesbian, & Bisexual, File Sharing, Email and 2 other categories.


1 Platform161 is leading in most countries, including Netherlands, Sweden, Germany, Turkey and 25 other countries.

2 BrandReach is leading in United States, Russia, United Kingdom, Canada and 22 other countries.