Market Share by Top Websites

1 Proper Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Proper Media in all segments.

Websites Categories

1 Proper Media has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Music & Audio and 49 other categories.

2 BrandReach is leading in Adult, Marketing & Advertising, Online Marketing, Search Engine and one other category.


1 Proper Media is leading in most countries, including United States, Brazil, United Kingdom, Germany and 51 other countries.

2 BrandReach is leading in Norway, Saudi Arabia, Estonia, Ghana and 5 other countries.