Market Share by Top Websites

1 Proper Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Proper Media in all segments.

Websites Categories

1 Proper Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Games and 42 other categories.

2 BrandReach is leading in Adult, Relationships & Dating, Telecommunications, Search Engine and 2 other categories.


1 BrandReach is leading in most countries, including China, Germany, Russia, Turkey and 23 other countries.

2 Proper Media is leading in United States, Brazil, United Kingdom, Canada and 5 other countries.