Market Share by Top Websites

1 RTK is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to RTK in all segments.

Websites Categories

1 RTK has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Newspapers, Sports and 52 other categories.

2 BrandReach is leading in Adult, Internet & Telecom, Marketing & Advertising, Telecommunications and one other category.


1 BrandReach is leading in most countries, including Russia, Germany, Italy, China and 19 other countries.

2 RTK is leading in United States, United Kingdom, Canada, India and 10 other countries.