Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Music & Audio and 76 other categories.

2 BrandReach is leading in Adult, Gay, Lesbian, & Bisexual, Email, File Sharing and 4 other categories.

Geography

1 BrandReach is leading in most countries, including United States, Russia, Turkey, Germany and 28 other countries.

2 Sprinkle is leading in Sweden, Norway, Denmark, Spain and 21 other countries.