Market Share by Top Websites

1 Tapad is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Tapad in all segments.

Websites Categories

1 Tapad has better usage coverage in more websites categories. Including Travel, Arts & Entertainment, Business & Industry, Accommodation & Hotels and 158 other categories.

2 BrandReach is leading in Adult.

Geography

1 Tapad is leading in most countries, including United States, Japan, India, Germany and 84 other countries.

2 BrandReach is leading in Luxembourg, Zambia, Morocco, Montenegro and one other country.