BrandReach is leading in Top 100K Sites and Top 1M Sites.
TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 23 other categories.
BrandReach is leading in Adult, Internet & Telecom, Computer & Electronics, Industrial Goods & Services and 4 other categories.
BrandReach is leading in most countries, including United States, Germany, Russia, Norway and 24 other countries.
TapIt! is leading in Canada, Cambodia, Dominican Republic, Argentina and 4 other countries.