BrandReach is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 28 other categories.
BrandReach is leading in Adult, Internet & Telecom, Marketing & Advertising, Online Marketing and 3 other categories.
BrandReach is leading in most countries, including United States, Germany, Russia, China and 28 other countries.
TapIt! is leading in Spain, Greece, Mexico, Singapore and 6 other countries.