BrandReach is leading in Top 10K Sites and Top 100K Sites.
Targetix has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Automotive Industry, News & Media and 32 other categories.
BrandReach is leading in Adult, Internet & Telecom, Industrial Goods & Services, Gay, Lesbian, & Bisexual and 3 other categories.
BrandReach is leading in most countries, including United States, Germany, United Kingdom, China and 30 other countries.
Targetix is leading in Russia and Ukraine.