BrandReach is leading in Top 100K Sites and Top 1M Sites.
Total Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Religion & Spirituality, Career & Education and 23 other categories.
BrandReach is leading in Adult, Internet & Telecom, Arts & Entertainment, TV & Video and 3 other categories.
BrandReach is leading in most countries, including United States, Germany, Russia, China and 30 other countries.
Total Media is leading in Israel, South Korea, Finland and Kenya.