2
In terms of market share, BrandReach is clearly lagging behind, losing to Total Media in all segments.
1
Total Media has better usage coverage in more websites categories. Including Community & Society, Food & Drink, Finance, News & Media and 2 other categories.
2
BrandReach is leading in Adult, Business & Consumer Services and Computers Electronics & Technology.
1
BrandReach is leading in most countries, including United States, Germany, United Kingdom, China and 8 other countries.
2
Total Media is leading in Israel, France, Hungary and India.