BrandReach is leading in Top 100K Sites and Top 1M Sites.
Total Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Religion & Spirituality, News & Media and 19 other categories.
BrandReach is leading in Adult, Internet & Telecom, Software, Industrial Goods & Services and 4 other categories.
BrandReach is leading in most countries, including United States, China, Germany, Turkey and 29 other countries.
Total Media is leading in Israel, Spain, South Korea, Poland and one other country.