Market Share by Top Websites

1 Undertone Networks is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Undertone Networks in all segments.

Websites Categories

1 Undertone Networks has better usage coverage in more websites categories. Including Business & Industry, People & Society, News & Media, Shopping and 49 other categories.

2 BrandReach is leading in Adult, Internet & Telecom, Gay, Lesbian, & Bisexual, Telecommunications and one other category.


1 BrandReach is leading in most countries, including Germany, China, Russia, Indonesia and 18 other countries.

2 Undertone Networks is leading in United States, United Kingdom, Brazil, Chile and 13 other countries.