Market Share by Top Websites

1 BrandReach is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WebTrends Ads is clearly lagging behind, losing to BrandReach in all segments.

Websites Categories

1 BrandReach has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Internet & Telecom and 20 other categories.

2 WebTrends Ads is leading in Business & Industry, Shopping, Computer & Electronics, Law & Government and 14 other categories.

Geography

1 BrandReach is leading in most countries, including United States, Russia, Turkey, Germany and 34 other countries.

2 WebTrends Ads is leading in Canada, Guatemala, Costa Rica, Argentina and 4 other countries.