Market Share by Top Websites

1 BrandReach is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WebTrends Ads is clearly lagging behind, losing to BrandReach in all segments.

Websites Categories

1 BrandReach has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Internet & Telecom and 30 other categories.

2 WebTrends Ads is leading in Business & Industry, Law & Government, Law, Religion & Spirituality and 9 other categories.

Geography

1 BrandReach is leading in most countries, including United States, China, Germany, Russia and 43 other countries.

2 WebTrends Ads is leading in Costa Rica, Argentina, Egypt, Sierra Leone and one other country.