BrandReach is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Yepty has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 110 other categories.
BrandReach is leading in Adult, Gay, Lesbian and & Bisexual.
Yepty is leading in most countries, including United States, Italy, Germany, United Kingdom and 78 other countries.
BrandReach is leading in China, Norway, Luxembourg, Zambia and 2 other countries.