Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Branica is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 156 other categories.

2 Branica is leading in Alternative & Natural Medicine, Agriculture & Forestry, Crafts, Chemistry and one other category.


1 Effective Measure is leading in most countries, including Thailand, Indonesia, South Africa, Malaysia and 109 other countries.

2 Branica is leading in Argentina, Chile, Dominican Republic and Costa Rica.