In terms of market share, Branica is clearly lagging behind, losing to Encore Metrics in all segments.
Branica has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Music & Audio, News & Media and 68 other categories.
Encore Metrics is leading in Travel, Accommodation & Hotels, Sports, Tourism and 2 other categories.
Branica is leading in most countries, including Spain, Mexico, Argentina, India and 48 other countries.
Encore Metrics is leading in United States, Ukraine, Philippines, Lithuania and one other country.