In terms of market share, Branica is clearly lagging behind, losing to Encore Metrics in all segments.
Branica has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Music & Audio, Religion & Spirituality and 65 other categories.
Encore Metrics is leading in Travel, Accommodation & Hotels, Tourism, Sports and 4 other categories.
Branica is leading in most countries, including Mexico, Spain, Argentina, Chile and 23 other countries.
Encore Metrics is leading in United States, Japan, United Kingdom, Philippines and 4 other countries.