Market Share by Top Websites

1 Encore Metrics is leading in Top 100K Sites.

2 In terms of market share, Branica is clearly lagging behind, losing to Encore Metrics in all segments.

Websites Categories

1 Branica has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Music & Audio, Religion & Spirituality and 62 other categories.

2 Encore Metrics is leading in Travel, Accommodation & Hotels, Universities & Colleges, Sports and 5 other categories.


1 Branica is leading in most countries, including Spain, Mexico, Argentina, Chile and 20 other countries.

2 Encore Metrics is leading in United States, Japan, Mongolia, Romania and 2 other countries.