In terms of market share, Branica is clearly lagging behind, losing to Encore Metrics in all segments.
Branica has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Music & Audio, News & Media and 65 other categories.
Encore Metrics is leading in Travel, Accommodation & Hotels, Financial Management, Finance and 4 other categories.
Branica is leading in most countries, including Mexico, Argentina, Spain, Chile and 25 other countries.
Encore Metrics is leading in United States, Japan, Canada, Philippines and 6 other countries.