In terms of market share, Branica is clearly lagging behind, losing to Encore Metrics in all segments.
Branica has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Music & Audio, Religion & Spirituality and 65 other categories.
Encore Metrics is leading in Travel, Accommodation & Hotels, Finance, Financial Management and 4 other categories.
Branica is leading in most countries, including Argentina, Mexico, Spain, Colombia and 29 other countries.
Encore Metrics is leading in United States, Japan, Philippines, Switzerland and 2 other countries.