In terms of market share, Branica is clearly lagging behind, losing to Lytiks in all segments.
Branica has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Music & Audio, News & Media and 74 other categories.
Lytiks is leading in Online Marketing.
Branica is leading in most countries, including Spain, Mexico, Argentina, United States and 23 other countries.
Lytiks is leading in United Kingdom.