In terms of market share, Branica is clearly lagging behind, losing to Vizu in all segments.
Branica has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Music & Audio, Religion & Spirituality and 45 other categories.
Vizu is leading in News & Media, Technology News, Computer & Electronics, Business & Industry and 45 other categories.
Branica is leading in most countries, including Mexico, Argentina, Spain, Colombia and 17 other countries.
Vizu is leading in United States, India, Indonesia, Canada and 10 other countries.