In terms of market share, Branica is clearly lagging behind, losing to Vizu in all segments.
Vizu has better usage coverage in more websites categories. Including News & Media, Technology News, Computer & Electronics, Internet & Telecom and 48 other categories.
Branica is leading in People & Society, Arts & Entertainment, Music & Audio, Religion & Spirituality and 45 other categories.
Branica is leading in most countries, including Mexico, Argentina, Spain, Colombia and 18 other countries.
Vizu is leading in United States, India, Indonesia, Canada and 16 other countries.