Market Share by Top Websites

1 Yahoo Search Marketing Analytics is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Branica is clearly lagging behind, losing to Yahoo Search Marketing Analytics in all segments.

Websites Categories

1 Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Travel and 59 other categories.

2 Branica is leading in People & Society, Arts & Entertainment, Music & Audio, News & Media and 49 other categories.

Geography

1 Yahoo Search Marketing Analytics is leading in most countries, including United States, Japan, Taiwan, Korea Republic and 25 other countries.

2 Branica is leading in Spain, Argentina, Mexico, Colombia and 14 other countries.