Market Share by Top Websites

1 Bread is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Buy With Prime is clearly lagging behind, losing to Bread in all segments.

Websites Categories

1 Bread has better usage coverage in more websites categories. Including Vehicles, Science & Education, Finance, Law & Government and 8 other categories.

2 Buy With Prime is leading in Lifestyle, Health, Food & Drink, Sports and 8 other categories.


1 Buy With Prime is leading in most countries, including United States, Canada, Germany, India and 50 other countries.

2 Bread is leading in South Korea, France, Russia, Brazil and 25 other countries.