Market Share by Top Websites

1 Bread is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Hoolah is clearly lagging behind, losing to Bread in all segments.

Websites Categories

1 Bread has better usage coverage in more websites categories. Including Home & Garden, Computers Electronics & Technology, Sports, Vehicles and 16 other categories.

2 Hoolah is leading in Lifestyle, E-commerce & Shopping and Finance.


1 Bread is leading in most countries, including United States, South Korea, France, Canada and 49 other countries.

2 Hoolah is leading in Singapore, Malaysia, Australia, Indonesia and 17 other countries.