In terms of market share, BridgeTrack is clearly lagging behind, losing to Dedicated Media in all segments.
BridgeTrack has better usage coverage in more websites categories. Including Finance, Arts & Entertainment, Travel, Sports and 32 other categories.
Dedicated Media is leading in Business & Industry, Health, Food & Drink, Career & Education and 11 other categories.
BridgeTrack is leading in most countries, including United States, Canada, France, United Kingdom and 9 other countries.
Dedicated Media is leading in Japan.