Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BridgeTrack is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 124 other categories.

2 BridgeTrack is leading in Gambling, Banking, Poker, Equestrian and 4 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Italy and 65 other countries.

2 BridgeTrack is leading in United States, Canada, Tunisia, Hong Kong and one other country.