Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, BridgeTrack is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 93 other categories.

2 BridgeTrack is leading in Finance, Banking, Accommodation & Hotels, Gambling and 9 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Italy and 52 other countries.

2 BridgeTrack is leading in United States, Canada, Turkey, Japan and 2 other countries.