Market Share by Top Websites

2 In terms of market share, BridgeTrack is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 40 other categories.

2 BridgeTrack is leading in Finance, Sports, Music & Audio, Accommodation & Hotels and 15 other categories.

Geography

1 Kitara Media is leading in most countries, including India, United Kingdom, Russia, Germany and 23 other countries.

2 BridgeTrack is leading in United States, Canada, France, Spain and 6 other countries.