BridgeTrack is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 42 other categories.
BridgeTrack is leading in Finance, Music & Audio, Accommodation & Hotels, Banking and 14 other categories.
Kitara Media is leading in most countries, including United States, India, Great Britain, Germany and 50 other countries.
BridgeTrack is leading in Canada.