BridgeTrack is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 39 other categories.
BridgeTrack is leading in Finance, Music & Audio, Accommodation & Hotels, Gambling and 13 other categories.
Kitara Media is leading in most countries, including United Kingdom, Brazil, Czech Republic, Turkey and 19 other countries.
BridgeTrack is leading in United States, Canada, India, France and 5 other countries.