BridgeTrack is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 42 other categories.
BridgeTrack is leading in Finance, Music & Audio, Accommodation & Hotels, Banking and 14 other categories.
Kitara Media is leading in most countries, including United States, India, Germany, United Kingdom and 50 other countries.
BridgeTrack is leading in Canada, Serbia and Viet Nam.