In terms of market share, BridgeTrack is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 40 other categories.
BridgeTrack is leading in Finance, Sports, Music & Audio, Accommodation & Hotels and 15 other categories.
Kitara Media is leading in most countries, including India, United Kingdom, Russia, Germany and 23 other countries.
BridgeTrack is leading in United States, Canada, France, Spain and 6 other countries.