BridgeTrack is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 35 other categories.
BridgeTrack is leading in Finance, Banking, Accommodation & Hotels, Music & Audio and 9 other categories.
Kitara Media is leading in most countries, including India, Argentina, Pakistan, Spain and 17 other countries.
BridgeTrack is leading in United States, Canada, United Kingdom, Belgium and 3 other countries.