BridgeTrack is leading in Top 100K Sites and Top 1M Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 34 other categories.
BridgeTrack is leading in Finance, Music & Audio, Sports, Accommodation & Hotels and 14 other categories.
Kitara Media is leading in most countries, including Philippines, Brazil, Russia, India and 20 other countries.
BridgeTrack is leading in United States, Canada, United Kingdom, Hong Kong and 2 other countries.