BridgeTrack is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
BridgeTrack has better usage coverage in more websites categories. Including Finance, Arts & Entertainment, Travel, Music & Audio and 31 other categories.
Merchenta is leading in Shopping, Health, Clothing, Consumer Electronics and 7 other categories.
BridgeTrack is leading in most countries, including United States, Canada, Turkey, Russia and 4 other countries.
Merchenta is leading in United Kingdom, France, Australia, Ireland and 2 other countries.