BridgeTrack is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
BridgeTrack has better usage coverage in more websites categories. Including Arts & Entertainment, Travel, Finance, Music & Audio and 32 other categories.
Merchenta is leading in Shopping, Clothing, Home & Garden, Health and 7 other categories.
BridgeTrack is leading in most countries, including United States, Canada, Switzerland, Israel and 10 other countries.
Merchenta is leading in United Kingdom, China, Turkey, France and 4 other countries.