BridgeTrack is leading in Top 10K Sites and Top 100K Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 102 other categories.
BridgeTrack is leading in Music & Audio, Banking, Gambling, Poker and 5 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, China and 26 other countries.
BridgeTrack is leading in Canada, Ukraine, Congo Republic, Colombia and one other country.