BridgeTrack is leading in Top 100K Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 101 other categories.
BridgeTrack is leading in Banking, Gambling, Poker, Equestrian and 3 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 27 other countries.
BridgeTrack is leading in Canada, Japan, Colombia and Viet Nam.