BridgeTrack is leading in Top 10K Sites and Top 100K Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 101 other categories.
BridgeTrack is leading in Gambling, Banking, Poker, Equestrian and 4 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Russia and 37 other countries.
BridgeTrack is leading in Canada, Germany, Thailand and Hong Kong.