BridgeTrack is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 101 other categories.
BridgeTrack is leading in Music & Audio, Banking, Gambling, Poker and 4 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 32 other countries.
BridgeTrack is leading in Canada, Israel, Austria, Ireland and 4 other countries.