BridgeTrack is leading in Top 10K Sites and Top 100K Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 89 other categories.
BridgeTrack is leading in Banking, Gambling, Poker, TV & Video and 2 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 26 other countries.
BridgeTrack is leading in Canada, Turkey, Japan, Poland and 2 other countries.