Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BridgeTrack is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Autos & Vehicles, Internet & Telecom, Music & Audio and 166 other categories.

2 BridgeTrack is leading in Banking, Gambling, Poker, Casinos and one other category.


1 Nielsen Display Ads is leading in most countries, including France, United States, Belgium, United Kingdom and 140 other countries.

2 BridgeTrack hasn't got a lead over Nielsen Display Ads in any country.