BridgeTrack is leading in Top 100K Sites.
BridgeTrack has better usage coverage in more websites categories. Including Travel, Finance, Arts & Entertainment, Tourism and 25 other categories.
Open AdExchange is leading in Business & Industry, People & Society, Marketing & Advertising, News & Media and 13 other categories.
BridgeTrack is leading in most countries, including United States, Canada, India, France and 7 other countries.
Open AdExchange is leading in Denmark, Sweden and Australia.