BridgeTrack is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
BridgeTrack has better usage coverage in more websites categories. Including Arts & Entertainment, Finance, Travel, Music & Audio and 28 other categories.
Open AdExchange is leading in Business & Industry, People & Society, Shopping, Internet & Telecom and 18 other categories.
BridgeTrack is leading in most countries, including United States, Canada, France, Spain and 8 other countries.
Open AdExchange is leading in Denmark, Sweden, Ukraine, Romania and one other country.