BridgeTrack is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
BridgeTrack has better usage coverage in more websites categories. Including Finance, Arts & Entertainment, Travel, Music & Audio and 24 other categories.
Open AdExchange is leading in Business & Industry, Shopping, People & Society, Internet & Telecom and 19 other categories.
BridgeTrack is leading in most countries, including United States, Canada, France, United Kingdom and 10 other countries.
Open AdExchange is leading in Denmark, Sweden and Norway.