BridgeTrack is leading in Top 100K Sites and Top 1M Sites.
BridgeTrack has better usage coverage in more websites categories. Including Arts & Entertainment, Travel, Finance, Music & Audio and 24 other categories.
Open AdExchange is leading in Business & Industry, Shopping, People & Society, Internet & Telecom and 18 other categories.
BridgeTrack is leading in most countries, including United States, Canada, United Kingdom, France and 10 other countries.
Open AdExchange is leading in Denmark, Sweden, Italy and Guatemala.