BridgeTrack is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
BridgeTrack has better usage coverage in more websites categories. Including Finance, Arts & Entertainment, Travel, Music & Audio and 25 other categories.
Open AdExchange is leading in Business & Industry, Shopping, People & Society, Marketing & Advertising and 20 other categories.
BridgeTrack is leading in most countries, including United States, Canada, Turkey, France and 5 other countries.
Open AdExchange is leading in Denmark, Sweden, Lithuania and Guatemala.