BridgeTrack is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
BridgeTrack has better usage coverage in more websites categories. Including Finance, Arts & Entertainment, Travel, Music & Audio and 26 other categories.
Open AdExchange is leading in Business & Industry, Shopping, People & Society, Marketing & Advertising and 18 other categories.
BridgeTrack is leading in most countries, including United States, Canada, United Kingdom, Switzerland and 18 other countries.
Open AdExchange is leading in Denmark, Norway, Sweden, Germany and 4 other countries.