BridgeTrack is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
BridgeTrack has better usage coverage in more websites categories. Including Travel, Finance, Arts & Entertainment, Tourism and 22 other categories.
Open AdExchange is leading in Business & Industry, People & Society, Shopping, Internet & Telecom and 18 other categories.
BridgeTrack is leading in most countries, including United States, Canada, United Kingdom, Belgium and 7 other countries.
Open AdExchange is leading in Denmark, Netherlands, Sweden, Italy and one other country.