Market Share by Top Websites

2 BridgeTrack is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 BridgeTrack has better usage coverage in more websites categories. Including Arts & Entertainment, Travel, Finance, Music & Audio and 24 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, People & Society, Internet & Telecom and 18 other categories.

Geography

1 BridgeTrack is leading in most countries, including United States, Canada, United Kingdom, France and 10 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Italy and Guatemala.