BridgeTrack is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
BridgeTrack has better usage coverage in more websites categories. Including Arts & Entertainment, Travel, Finance, Music & Audio and 26 other categories.
Open AdExchange is leading in Business & Industry, Shopping, People & Society, Marketing & Advertising and 19 other categories.
BridgeTrack is leading in most countries, including United States, Canada, France, Ukraine and 9 other countries.
Open AdExchange is leading in Denmark, Germany, Sweden, Peru and 2 other countries.