Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BridgeTrack is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 BridgeTrack has better usage coverage in more websites categories. Including Travel, Finance, Tourism, Accommodation & Hotels and 23 other categories.

2 Optimatic is leading in Games, Video Games, TV & Video, Home & Garden and 10 other categories.


1 Optimatic is leading in most countries, including United States, United Kingdom, Israel, Thailand and 7 other countries.

2 BridgeTrack is leading in Canada, Belgium, Turkey, Spain and 5 other countries.