Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BridgeTrack is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Shopping and 53 other categories.

2 BridgeTrack is leading in Travel, Finance, Tourism, Banking and 10 other categories.


1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Sweden and 18 other countries.

2 BridgeTrack is leading in United States, Canada, United Kingdom, Hong Kong and 5 other countries.