In terms of market share, BridgeTrack is clearly lagging behind, losing to Six Apart Advertising in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 53 other categories.
BridgeTrack is leading in Finance, Travel, Sports, Accommodation & Hotels and 17 other categories.
Six Apart Advertising is leading in most countries, including United Kingdom, Netherlands, Poland, Russia and 11 other countries.
BridgeTrack is leading in United States, Canada, France, Spain and 6 other countries.