BridgeTrack is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
BridgeTrack has better usage coverage in more websites categories. Including Finance, Arts & Entertainment, Travel, Music & Audio and 33 other categories.
Unicast is leading in Performing Arts.
BridgeTrack is leading in most countries, including United States, Canada, United Kingdom, India and 19 other countries.
Unicast is leading in Brazil.