In terms of market share, BridgeTrack is clearly lagging behind, losing to WebTrends Ads in all segments.
BridgeTrack has better usage coverage in more websites categories. Including Finance, Arts & Entertainment, Travel, Sports and 25 other categories.
WebTrends Ads is leading in Business & Industry, People & Society, Shopping, Computer & Electronics and 16 other categories.
WebTrends Ads is leading in most countries, including Indonesia, Australia, Guatemala, Argentina and 10 other countries.
BridgeTrack is leading in United States, Canada, France, Spain and 2 other countries.