BridgeTrack is leading in Top 100K Sites and Top 1M Sites.
BridgeTrack has better usage coverage in more websites categories. Including Arts & Entertainment, Finance, Travel, Music & Audio and 25 other categories.
WebTrends Ads is leading in Business & Industry, Computer & Electronics, People & Society, Shopping and 15 other categories.
WebTrends Ads is leading in most countries, including United Kingdom, China, Argentina, India and 16 other countries.
BridgeTrack is leading in United States, Canada, Germany, Ukraine and 4 other countries.