Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrightInfo is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, Shopping and 162 other categories.

2 BrightInfo is leading in Online Marketing, Puzzles & Brainteasers, Textiles & Nonwovens, Accounting and one other category.

Geography

1 DataXu is leading in most countries, including United States, Brazil, United Kingdom, Spain and 96 other countries.

2 BrightInfo is leading in Israel and Iceland.