Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrightInfo is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Autos & Vehicles and 154 other categories.

2 BrightInfo is leading in Online Marketing, Accounting, Textiles & Nonwovens, Astronomy and 3 other categories.

Geography

1 DataXu is leading in most countries, including United States, United Kingdom, Spain, Brazil and 81 other countries.

2 BrightInfo is leading in Israel, United Arab Emirates, Nigeria, Iceland and one other country.