Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrightInfo is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Music & Audio and 40 other categories.

2 BrightInfo is leading in Business & Industry, Marketing & Advertising, Computer & Electronics, Internet & Telecom and 38 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, China, Turkey, Spain and 26 other countries.

2 BrightInfo is leading in United States, United Kingdom, Israel, India and 12 other countries.