Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrightInfo is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 62 other categories.

2 BrightInfo is leading in Business & Industry, Marketing & Advertising, Internet & Telecom, Computer & Electronics and 28 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, China, Turkey, Australia and 27 other countries.

2 BrightInfo is leading in United States, United Kingdom, France, Spain and 14 other countries.