Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrightInfo is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 77 other categories.

2 BrightInfo is leading in Business & Industry, Marketing & Advertising, Computer & Electronics, Internet & Telecom and 22 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 40 other countries.

2 BrightInfo is leading in United Kingdom, India, Israel, Brazil and 17 other countries.