Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrightInfo is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 BrightInfo has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Computer & Electronics, Internet & Telecom and 39 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Arts & Entertainment and 18 other categories.


1 DoubleClick AdExchange is leading in most countries, including China, Turkey, Canada, Germany and 17 other countries.

2 BrightInfo is leading in United States, United Kingdom, Israel, India and 14 other countries.