1
DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, BrightInfo is clearly lagging behind, losing to DoubleClick AdExchange in all segments.
1
DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Science & Education, Food & Drink and 19 other categories.
2
BrightInfo is leading in Business & Consumer Services.
1
DoubleClick AdExchange is leading in most countries, including United States, France, Germany, India and 86 other countries.
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BrightInfo is leading in Ireland and Bolivia.