Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrightInfo is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 171 other categories.

2 BrightInfo is leading in Computer Security, Textiles & Nonwovens, Human Resources, Consumer Electronics and 3 other categories.


1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 88 other countries.

2 BrightInfo is leading in Israel and Barbados.