Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, BrightInfo is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Shopping and 54 other categories.

2 BrightInfo is leading in Business & Industry, Marketing & Advertising, Computer & Electronics, Software and 27 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Italy and 20 other countries.

2 BrightInfo is leading in United States, United Kingdom, France, India and 18 other countries.