Market Share by Top Websites

1 GroupM Server is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, BrightInfo is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Autos & Vehicles and 51 other categories.

2 BrightInfo is leading in Business & Industry, Marketing & Advertising, Computer & Electronics, Internet & Telecom and 28 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Spain and 21 other countries.

2 BrightInfo is leading in United States, United Kingdom, India, Israel and 18 other countries.