Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrightInfo is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 89 other categories.

2 BrightInfo is leading in Marketing & Advertising, Computer & Electronics, Software, Online Marketing and 17 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Italy and 50 other countries.

2 BrightInfo is leading in United States, United Kingdom, India, Israel and 15 other countries.