Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, BrightInfo is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 90 other categories.

2 BrightInfo is leading in Marketing & Advertising, Computer & Electronics, Software, Finance and 18 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Germany and 47 other countries.

2 BrightInfo is leading in United States, United Kingdom, Israel, India and 10 other countries.