BrightInfo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
BrightInfo has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Computer & Electronics, Internet & Telecom and 37 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 30 other categories.
BrightInfo is leading in most countries, including United States, United Kingdom, France, India and 15 other countries.
Kitara Media is leading in Philippines, Russia, Germany, Turkey and 10 other countries.