BrightInfo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 36 other categories.
BrightInfo is leading in Business & Industry, Marketing & Advertising, Computer & Electronics, Internet & Telecom and 34 other categories.
BrightInfo is leading in most countries, including United States, United Kingdom, India, Israel and 20 other countries.
Kitara Media is leading in Turkey, Netherlands, Russia, Romania and 15 other countries.