BrightInfo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 35 other categories.
BrightInfo is leading in Business & Industry, Marketing & Advertising, Computer & Electronics, Internet & Telecom and 32 other categories.
Kitara Media is leading in most countries, including India, Germany, Canada, Spain and 40 other countries.
BrightInfo is leading in United States, United Kingdom, France, Australia and 15 other countries.