BrightInfo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 97 other categories.
BrightInfo is leading in Marketing & Advertising, Internet & Telecom, Online Marketing, Computer Security and 9 other categories.
Microsoft adCenter Conversion is leading in most countries, including France, India, Mexico, Japan and 25 other countries.
BrightInfo is leading in United States, United Kingdom, Spain, Israel and 18 other countries.