BrightInfo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 77 other categories.
BrightInfo is leading in Marketing & Advertising, Internet & Telecom, Online Marketing, Career & Education and 14 other categories.
BrightInfo is leading in most countries, including United States, United Kingdom, Israel, Australia and 15 other countries.
Microsoft adCenter Conversion is leading in France, Canada, Russia, Mexico and 12 other countries.