BrightInfo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 96 other categories.
BrightInfo is leading in Marketing & Advertising, Internet & Telecom, Online Marketing, Computer Security and 10 other categories.
Microsoft adCenter Conversion is leading in most countries, including Canada, France, Russia, Philippines and 26 other countries.
BrightInfo is leading in United States, United Kingdom, Israel, Australia and 17 other countries.