BrightInfo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 96 other categories.
BrightInfo is leading in Marketing & Advertising, Online Marketing, Investing, News & Media and 8 other categories.
BrightInfo is leading in most countries, including United States, United Kingdom, France, India and 26 other countries.
Microsoft adCenter Conversion is leading in Canada, Russia, Philippines, South Africa and 20 other countries.