BrightInfo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 96 other categories.
BrightInfo is leading in Marketing & Advertising, Internet & Telecom, Online Marketing, Computer Security and 10 other categories.
BrightInfo is leading in most countries, including United States, United Kingdom, India, Israel and 19 other countries.
Microsoft adCenter Conversion is leading in France, Canada, China, Italy and 14 other countries.