BrightInfo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 93 other categories.
BrightInfo is leading in Marketing & Advertising, Online Marketing, Education, Computer Security and 12 other categories.
BrightInfo is leading in most countries, including United States, India, Australia, Israel and 26 other countries.
Microsoft adCenter Conversion is leading in United Kingdom, France, Canada, Germany and 19 other countries.