BrightInfo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 97 other categories.
BrightInfo is leading in Marketing & Advertising, Online Marketing, News & Media, Investing and 8 other categories.
BrightInfo is leading in most countries, including United States, United Kingdom, France, India and 20 other countries.
Microsoft adCenter Conversion is leading in Canada, China, Russia, Mexico and 15 other countries.