BrightInfo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
BrightInfo has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Computer & Electronics, Internet & Telecom and 39 other categories.
Open AdExchange is leading in Arts & Entertainment, Shopping, People & Society, Music & Audio and 13 other categories.
BrightInfo is leading in most countries, including United States, United Kingdom, Australia, France and 33 other countries.
Open AdExchange is leading in Denmark, Norway, Sweden, South Africa and 2 other countries.