2
In terms of market share, BrightInfo is clearly lagging behind, losing to Open AdExchange in all segments.
1
BrightInfo has better usage coverage in more websites categories. Including Business & Consumer Services, Computers Electronics & Technology, Health, Finance and 5 other categories.
2
Open AdExchange is leading in Arts & Entertainment.
1
BrightInfo is leading in most countries, including United States, Ireland, India, Israel and 11 other countries.
2
Open AdExchange is leading in Denmark, Pakistan and Sweden.