BrightInfo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
BrightInfo has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Internet & Telecom, Computer & Electronics and 41 other categories.
Open AdExchange is leading in Arts & Entertainment, People & Society, Shopping, Music & Audio and 12 other categories.
BrightInfo is leading in most countries, including United States, United Kingdom, France, India and 31 other countries.
Open AdExchange is leading in Denmark and Sweden.