BrightInfo is leading in Top 100K Sites and Top 1M Sites.
BrightInfo has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Computer & Electronics, Internet & Telecom and 39 other categories.
Open AdExchange is leading in Arts & Entertainment, People & Society, Real Estate, Music & Audio and 10 other categories.
BrightInfo is leading in most countries, including United States, United Kingdom, Israel, India and 20 other countries.
Open AdExchange is leading in Denmark, Netherlands, Sweden and Guatemala.