BrightInfo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
BrightInfo has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Internet & Telecom, Computer & Electronics and 38 other categories.
Open AdExchange is leading in Arts & Entertainment, Shopping, People & Society, Real Estate and 14 other categories.
BrightInfo is leading in most countries, including United States, United Kingdom, Israel, India and 27 other countries.
Open AdExchange is leading in Denmark, Sweden, Peru and Guatemala.