Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrightInfo is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 92 other categories.

2 BrightInfo is leading in Marketing & Advertising, Computer & Electronics, Internet & Telecom, Software and 15 other categories.

Geography

1 PointRoll is leading in most countries, including United States, Canada, India, Germany and 27 other countries.

2 BrightInfo is leading in United Kingdom, Israel, France, Spain and 14 other countries.