2
In terms of market share, BrightInfo is clearly lagging behind, losing to PointRoll in all segments.
1
PointRoll has better usage coverage in more websites categories. Including Heavy Industry & Engineering, Home & Garden, News & Media, Arts & Entertainment and 6 other categories.
2
BrightInfo is leading in Business & Consumer Services, Computers Electronics & Technology, Health, Finance and 2 other categories.
1
BrightInfo is leading in most countries, including United States, Ireland, Israel, United Kingdom and 9 other countries.
2
PointRoll is leading in Canada, Bulgaria, Hungary, Iran and 3 other countries.