Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, BrightInfo is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 99 other categories.

2 BrightInfo is leading in Marketing & Advertising, Computer & Electronics, Internet & Telecom, Software and 14 other categories.


1 BrightInfo is leading in most countries, including United Kingdom, France, Israel, Australia and 23 other countries.

2 PointRoll is leading in United States, Canada, India, Germany and 22 other countries.