Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, BrightInfo is still behind PointRoll in all market share segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 93 other categories.

2 BrightInfo is leading in Marketing & Advertising, Computer & Electronics, Internet & Telecom, Software and 15 other categories.


1 PointRoll is leading in most countries, including United States, Canada, Russia, Germany and 25 other countries.

2 BrightInfo is leading in United Kingdom, Israel, India, France and 11 other countries.