Market Share by Top Websites

1 Specific Media is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrightInfo is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 132 other categories.

2 BrightInfo is leading in Marketing & Advertising, Online Marketing, Investing, Industrial Goods & Services and 5 other categories.

Geography

1 Specific Media is leading in most countries, including United States, United Kingdom, Spain, Denmark and 56 other countries.

2 BrightInfo is leading in Israel, Czech Republic, Bulgaria, Korea Republic and 6 other countries.