BrightInfo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
BrightInfo has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Internet & Telecom, Computer & Electronics and 43 other categories.
WebTrends Ads is leading in People & Society, Shopping, Law & Government, Law and 12 other categories.
BrightInfo is leading in most countries, including United States, United Kingdom, Israel, India and 30 other countries.
WebTrends Ads is leading in Indonesia, Guatemala, Argentina, Germany and 7 other countries.