BrightInfo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
BrightInfo has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Computer & Electronics, Internet & Telecom and 42 other categories.
WebTrends Ads is leading in People & Society, Shopping, Law & Government, Law and 11 other categories.
BrightInfo is leading in most countries, including United States, United Kingdom, France, Canada and 22 other countries.
WebTrends Ads is leading in Indonesia, Guatemala, Argentina, Costa Rica and 6 other countries.