BrightInfo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 72 other categories.
BrightInfo is leading in Business & Industry, Marketing & Advertising, Computer & Electronics, Internet & Telecom and 26 other categories.
YuMe is leading in most countries, including Spain, Sweden, Mexico, India and 31 other countries.
BrightInfo is leading in United States, United Kingdom, Israel, Canada and 11 other countries.