BrightInfo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 71 other categories.
BrightInfo is leading in Business & Industry, Marketing & Advertising, Computer & Electronics, Internet & Telecom and 24 other categories.
YuMe is leading in most countries, including Spain, Sweden, Mexico, Canada and 27 other countries.
BrightInfo is leading in United States, United Kingdom, India, Israel and 21 other countries.