BrightInfo is leading in Top 100K Sites and Top 1M Sites.
YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 72 other categories.
BrightInfo is leading in Business & Industry, Marketing & Advertising, Internet & Telecom, Computer & Electronics and 25 other categories.
YuMe is leading in most countries, including Spain, Sweden, Canada, France and 27 other countries.
BrightInfo is leading in United States, United Kingdom, Israel, Australia and 19 other countries.