Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, CONTEXTin is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 BrightRoll has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 190 other categories.

2 CONTEXTin is leading in Music and Auctions.

Geography

1 BrightRoll is leading in most countries, including France, United States, Mexico, Brazil and 161 other countries.

2 CONTEXTin is leading in Zimbabwe and Timor-leste.